Roomzzz debuts New Generation apart-hotel look in Chester
UK: Roomzzz Aparthotel has opened a 64-room apart-hotel in Chester.
The property is a £5.5 million conversion of an office building,
and is the first to open under the company's New Generation
concept.
Roomzzz says the New Generation brand features bold and bright
interiors, and uses the local culture of each hotel, such as
sayings and landmarks, as part of its design.
Roomzzz Aparthotel Chester City joins the company's properties in
Leeds, Newcastle and Manchester which have all undergone £2 million
refurbishments to bring them in line with the brand's new
look.
Mark Walton, head of Roomzzz Aparthotel, said: "The aparthotel
model is not the same as a hotel. Roomzzz guests are typically
professionals and international guests looking for a longer term
stay than a hotel can reasonably offer. Roomzzz New Generation is
based on our knowledge, experience and research into customer
decisions when booking/re-booking accommodation."
"We want to make Roomzzz instantly recognisable so that guests
always know when they are staying at one of our apart-hotels. The
new generation will strengthen the brand so our 'ZZZs' are
synonymous with quality, comfort and, most importantly, a good
night's sleep," added Walton.
The company is expected to open the second new look property in
Nottingham next month.
www.roomzzz.com