Firmdale launches London serviced apartments

George Sell By George Sell
20 March 2015 | Updated 20 March 2015

UK: Boutique hotel operator Firmdale has opened its One Denman Place serviced apartment development in London.

The 24 one-, two- and three-bedroom apartments are located within the newly opened Ham Yard Hotel in Soho. They are available to let for periods of 90 days or more and can be accessed via an exclusive entrance with a dedicated reception on Denman Place or via the hotel itself.

Each apartment has been designed by co-owner and designer Kit Kemp in her renowned modern British style. Interior features include fabric-covered walls, bespoke furniture, Boffi kitchens, marble bathrooms and a fully integrated AV control system.

The Ham Yard Village mixed-use scheme also includes a tree-filled garden, 12 independent boutiques and Engawa Japanese restaurant. Residents have access to all hotel facilities which include a bar, restaurant, spa, gym, theatre and rooftop garden as well as private event rooms and bowling alley.

Firmdale operates eight hotels in London and one in New York City.

Editor's Comment

With the growing trend for mixed-use developments taking a serious hold in London and other major cities, the move in to serviced apartments is a natural step for boutique hotel operator Firmdale. Co-founder KIt Kemp's design style has won her an international fan club, and those that travel to London for business will welcome the opportunity to enjoy the atmosphere she creates in an extended stay environment.

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