Damac offers free luxury cars with Dubai serviced apartments

George Sell By George Sell
28 December 2014 | Updated 28 December 2014

UAE: Damac Properties is giving away luxury cars, including Aston Martins and Mercedes-Benzs, as part of a promotional drive during Dubai Shopping Festival (DSF).

Niall McLoughlin, senior vice president of Damac Properties said: "In celebration of the 20th anniversary of Dubai Shopping Festival, we are offering the most luxurious and expensive cars ever, across the widest range of our products. New owners will be able to experience luxury living experiences with the added enjoyment of a Mercedes or Aston Martin sitting on the driveway - the real epitome of luxury living in Dubai."

The range of cars available will include the 2015 models of the Aston Martin Vanquish S Coupe, the Mercedes-Benz-GL Class SUV and the Mercedes-Benz SLK 200 Roadster.

The promotion will be open to the company's portfolio of projects, including luxury serviced apartments in the Burj area. It will run run until February 1, 2015.

Earlier this year, in an interview with Arabian Business, Emaar chairman Mohamed Alabbar criticised developers who offer free cars with apartment purchases, saying: "It is about you as a person and what principles you follow in your life. Our intention is to do good work, and after we do that, to take care of it. You are not buying a car or a TV; this is a purchase of a lifetime. And we are making money. Or you can be like other developers who give you a lucky draw for a car, and they sell you a building and they never come back there, and I don't even think they know where the building is. They don't care what happened to it. We care."

"I guess I want the customer, especially those overseas, to be careful who they deal with. I worry about these investors from abroad who buy an apartment and they promise them a plane or a car or whatever. In my opinion this is just so unethical. How can you buy an apartment and get a lucky draw for a car. Are you a buyer or coming for a draw?  I do proper business every day, I think what others do, it's a matter for the government to look into," Alabbar added.


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