Apple Apartments moves to centralised operations and launches investment arm

George Sell By George Sell
17 October 2014 | Updated 30 January 2017

UK: Apple Apartments has moved HQ and revealed plans for an investment arm.

The company, which currently operates more than 200 serviced apartments throughout the UK, has centralised its operations. Managing director, Billy Cowe said: "The office move is vital to centralise our team and streamline operations for future growth throughout the UK and potentially overseas."
So far this year the company has 40 apartments in Belfast's Obel Tower and is negotiating for further expansion in an area of regeneration in Belfast's city centre. Its Hyde Park apartments opened just over a month ago to include ten apartments in a Victorian period conversion, and Apple Apartments Kensington will open 30 studios at the end of October.
Apple Apartments also plans to open a second location in Greenwich before the end of the year, achieving expected business growth for 2014. The figures are in line with the company's growth strategy and they further intend to increase market share in London, Aberdeen with Manchester and Dublin "on the horizon". 
The company also anticipates the roll out of its investment fund, Apple Capital. The division will provide property investment opportunities to retail investors looking to capitalise in the buy-to-rent market. Apple Capital will also provide larger funding opportunities for future development.

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