The future is bright

George Sell By George Sell
Uploaded 23 August 2016

With lots of positive news for serviced apartment providers over the last 12 months, Piers Brown, host of last month's Serviced Apartment Summit Europe, said he felt the serviced apartment sector had "truly come of age" as it matures in to a mainstream element of the hospitality industry.

With Savills expecting the UK market to double in size over the next 18 months, and hospitality leaders predicting long term growth, Serviced Apartment News is dedicated to ensuring that our evolution and growth mirrors that of the serviced apartment and aparthotel sector and we continue to be the voice of the industry with a series of newly launched innovative events and initiatives.

Industry Leading Events
Fresh from the growth of the 2016 Serviced Apartment Summit in London - which this year co-located with the inaugural Short Term Rentalz conference to enable knowledge, networking and new business opportunities across the short term rental sector - we are looking forward to hosting the second annual Serviced Apartment Summit MEA (Dubai, October 30 and 31)  and Serviced Apartment Summit Americas (New York, April 2017) .

We are very grateful to have received increased support over the last 12 months, and have added these industry-leading conference events in two more leading global hubs for corporate business and international travel - not to mention thriving and established serviced accommodation markets - we are delighted to offer delegates learning opportunities and unrivalled new business and networking platforms on a local and global level now within three continents.

Serviced Apartment Awards
Designed to place another high-profile spotlight on the sector, we launched the first standalone Serviced Apartment Awards for serviced apartments, extended stay, branded residences and short term rentals earlier this year. The event, sponsored by The Fine Bedding Company, Gerard Nolan and Associates, Grange Hotels and The Ascott Limited, featured 18 award category winners with no cost to submit entries. Rewarding best practice and endeavour and celebrated amongst industry peers, we received over 200 entries and an unprecedented 9,000+ votes for our reader category awards. The winners were honoured amongst 350 industry peers at the five-star Grange Hotel Tower Bridge, London.
SAVE THE DATE: The Serviced Apartment Awards 2017 take place on March 20th and we look forward to celebrating this year's industry achievements. Entries are being accepted from November 1st 2016.
If your business is looking to sponsor and / or secure a table for the evening please contact Katie Houghton katie@internationalhospitality.media
 
Serviced Apartment Charter
The serviced apartment sector definitions charter, which Serviced Apartment News spearheads, continues to go from strength to strength. It now represents around a third of the serviced apartment and extended stay sector worldwide with signatory companies having well over 280,000 units under operation between them. If your company supports the definitions and would like to join the brands featured, simply email info@servicedapartmentnews.com and we will do the rest.
 
Serviced Apartment News
Serviced Apartment News is editorially independent. We will continue to be the first to bring you all the key developments in the sector, with an added emphasis on analysis of the news that matters, industry comment and guest contributions from business and leisure travel leaders. Our content isn't dictated by advertisers, sponsors or industry associations. We are totally committed to promoting and growing the industry. Our annual trend predictions and features are highly prized, and as the sector grows, so will the volume and breadth of our coverage, giving the industry an up-to-the-minute dedicated information source. Our weekly e-newsletter has become a staple for many in the sector - borne out by its growing list of subscribers and exceptional open and click-through rates (take note PR agencies and advertisers).

Learn how your brand could benefit from the world's most popular and trusted serviced apartment media brand.

Investor Breakfasts
Our successful series of investor breakfasts continues where we bring together owners and operators with top-tier private equity investors, fund managers, banks and family offices - will continue to facilitate major transactions. The next event will feature lots of fresh faces at Colliers International's London headquarters in October. Email info@servicedapartmentnews.com for more details.
 
As the serviced apartment and aparthotel sector matures, having more information and data on every facet of the industry will be key to helping your company make better, more informed decisions, together with raising consumer and investor awareness.
 
Digital Marketing Benchmark Report
We are involved in a number of research and benchmarking initiatives, the results of which will be available from October onwards. Sponsored by Avvio and ReviewPro, our updated 2016 / 7 report puts the spotlight on how serviced apartment operators are performing in the fields of social media, guest engagement, reputation management and digital marketing. The key findings will be highlighted and discussed at a round table event in October. Guests include travel buyers, TMCs, RMCs, specialist agents, marketers, owners, operators, press and decision makers, plus media. The digital marketing report was first launched last year. Email info@servicedapartmentnews.com for more details.

Interested in diving deeper? read the excellent article on Reputation Capital: three levels of trust and why they matter by Sara Green Brodersen, CEO of Deemly.
 
Looking Forward
The next few months will see the launch of another major industry initiative from Serviced Apartment News - watch this space!
Things have come a long way for us and the industry since we hosted the first Serviced Apartment Summit in 2013, and we are proud to be at the forefront of the sector's growth, both shaping it and reporting on it.
 
We would like to say thanks to those that have supported the journey so far, there's lots planned ahead and trust your business is seeing the benefit of all the initiatives we are helping drive forward in the UK, Europe and further afield - never has business been more global.

If you have new ideas, feedback and suggestions or are simply interested in your company becoming more involved email info@servicedapartmentnews.com or call +44 (0)20 8340 7989
 
See you at a Serviced Apartment News event soon!
George Sell, editor, Serviced Apartment News
george@servicedapartmentnews.com

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