Small but perfectly formed

John Wagner George Sell Uploaded

In the last couple of days there have been two breaking stories to get the ball rolling for the new year. SACO has bought a site in central Dublin - which incidentally is a red hot hospitality transaction market right now - for its Locke brand.

SACO will redevelop the former nightclub site in to a 100+ room aparthotel with co-working space and an F&B outlet. Managing director Eric Jafari says the property will be "the type of area where people will come and spend five or six hours" - the people he is talking about are not just guests but the young Apple Mac-carrying crowd who have become such a feature of London hotel lobbies such as The Hoxton and The Ace. It's a very different model from SACO's more conventional properties, and it will be fascinating to see the brand progress.

BridgeStreet will be targeting a similar demographic as a result of its partnership with Charlie Fulford, the man behind the new Stow-Away aparthotel concept. Fulford has a track record when it comes to innovative building and design concepts - he is the founder of Artworks, a three-storey retail and creative business space in London's Elephant & Castle, made from recycled shipping containers.

Stow-Away aparthotels will feature micro-studios, with developments made using prefabricated modular construction. They will also feature F&B offerings and communal spaces.

It's an exciting start to the year, and great to see real innovation being embraced by some of the biggest names in the industry.


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