Messages with meaning
• Getting the tone of your brand messaging right during tumultuous times is not an easy thing to do, but it has to be said, some of the recent attempts I have seen relating to the pandemic and the Black Lives Matter campaign have been nothing short of awful.
By George Sell
Updated
Out in the open
Awareness of mental health issues, and the sheer number of people they affect, has risen tremendously over the last few years.
- By George Sell
Updated
The bubble has burst
It's sad to have to report on the ultimate demise of Stay Alfred, even though the news was not unexpected.
- By George Sell
Updated
Solid State
As the financial impact of the pandemic on the hospitality and travel sectors becomes more apparent, there has been talk in a number of countries about the nationalisation of certain companies which have been propped up with huge amounts of government support.
- By George Sell
Updated
A leftfield launch
Sometimes a brand launch comes at you from leftfield, and a concept that you would never have considered comes to life before your eyes.
- By George Sell
Updated
Follow the money
In extraordinary times, it's always fascinating to see where the smart money goes.
- By George Sell
Updated
Hoping for a V
It's not often that a press release from an industry body contains the word "dire" but the GBTA has been very candid when announcing the results of its latest flash poll of members.
- By George Sell
Updated
Do the best you can
Amid the mayhem that that the coronavirus outbreak is wreaking on hospitality, and all the distress it is causing around the world, it has been heartening to see individuals and companies doing the best they can under the circumstances - being honest, being realistic and being responsible.
- By George Sell
Updated
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