Jonathan Humphries

Jonathan has 20 years’ experience in the hotel and real estate sectors. For eleven years he supported the expansion of Marriott International’s fifteen brands, for hundreds of projects, across the EMEA region in the role of Vice President Development Planning. Personally, he was the lead for a two-year project which brought about the tailor-made extended-stay Residence Inn by Marriott concept to Europe in 2008. He was instrumental in the subsequent roll-out of the Residence Inn by Marriott portfolio across Europe and the Middle East, including the now open projects in Edinburgh, Munich, Sarajevo, Bahrain and Kuwait. He also delivered the company’s first ever comprehensive development strategy, across 55 countries, for the African continent.

In the past two years, Jonathan was in charged with creating and delivering new industry focused courses in Hotel Asset Management and Hotel Planning and Development, as a Senior Lecturer, for École hôtelière de Lausanne. Over 1,000 students completed the first ever Hotel Asset Management course for Europe and courses in Hotel Development & Planning.

He is now the chairman and owner of HoCoSo ( – a Swiss-based company providing solutions for hospitality industry, with a focus on product creation, concept development and product execution. The company specializes in the extended-stay hotel and serviced apartment sectors in Europe and student and executive hospitality education globally. Jonathan brings together teams of global experts to suit a client’s needs.

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Recent Articles by Jonathan

“Co-everything” - what’s going on?

Feature /

Jonathan Humphries looks at the proliferation of "co-words" in the travel and hospitality space, based on reflections generated by a keynote presentation he delivered on future hospitality trends at Marriott International's General Manager's Annual Conference in Amman, Jordan in January, 2019.

Future trends in apartment living

Blog Post /

New technology, lifestyle trends and environmental pressures: the world is changing fast and consumers with it. What does this mean for the providers of long-stay apartments? Dexter Moren Associates sum up the findings of the session.

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