The Embassies teams up with Porsche

Eloise Hanson Eloise Hanson Uploaded 17 March 2021


Europe: Coliving platform for the boomer generation The Embassies has partnered with Forward31, the business unit of Porsche Digital, to develop the brand globally in 30 cities.

The Embassies, a Swiss company, is developing a digital platform and habitat to provide tailored, premium living in retirement. Through the digital component, residents will be able to personalise services, activities, foreign travel and day-to-day preferences.

Membership provides access to curated events as well as to the gym and spa programmes. Residents and visitors can also make use of the public restaurants and leisure facilities.

Establishing a global footprint will allow members the opportunity to travel to different locations. The Embassies aims to be based in San Francisco, New York, London, Zurich, Copenhagen and Berlin, with the first location due to open in Europe in 2022.

Jan Garde, founder of The Embassies, said: “We’ve developed our offer for people that want to lead a fulfilling and healthy life on their terms and for as long as possible. Together with our partners at Forward31, we want to provide our residents with an innovative living experience that fits their lifestyle and standards.”

Christian Knörle, head of company building at Porsche Digital, added: “With The Embassies, we’re making it possible for the ageing global community to retain their sophisticated lifestyles in retirement. We see the time after working life as a journey that you can look forward to.”

Porsche Digital has set up Forward31 to support and establish businesses. Its focus is on building a portfolio of digital platform business models that are founded, accompanied and sustainable development as independent companies. 

Through Porsche’s investment business unit, Porsche Ventures, the company engages directly with start-ups with potential. With the accelerator program APX, a joint venture between Porsche and the media company Axel Springer, Porsche focuses on the further development of businesses still in the early stages. In addition, Porsche is a partner in the open innovation platform Startup Autobahn.

Further information about The Embassies can be found here. To learn more about Forward31, click here


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