HotelREZ sees growth in aparthotel sector

George Sell George Sell Uploaded 24 September 2019


UK: Hotel representation company HotelREZ has seen significant growth in the aparthotel sector, and has added Staycity's latest property to its portfolio.

Staycity Aparthotels Paris Marne-la-Vallée, a new-build property built on a four-hectare greenfield site, opened this month September offering both studio and one-bedroom apartments as well as 12 four-bedroom villas sleeping up to 16 people and 10 five-bedroom villas sleeping up to 20 people. The property is ideally located close to Disneyland Paris.

Tom Walsh, CEO and co-founder of Staycity Group, said: “We are thrilled to be opening in this fantastic location with what will be our first resort-style property with extensive leisure facilities alongside holiday villas. Paris Marne-la-Vallée will particularly appeal to leisure guests and the villas will be popular with families or groups of friends, although our guests profile is still expected to be around 20 to 30 per cent corporate business. We are looking forward to working with HotelREZ to maximise the potential of this exciting property.”

Mark Lewis, CEO of HotelREZ, said: “With the rise in demand for aparthotels within the hotel sector at the moment, we are thrilled to be working with the new Staycity property. At HotelREZ, we are committed to driving incremental revenue to our apartment partners that translates to a bottom line contribution to profitability. It is this focus on adding real term value to our customers that has resulted in significant increases to both REVPAR and GOPPAR. We look forward to continuing to work with our loyal clients and welcoming new aparthotel clients to the HotelREZ family.”

HotelREZ was also recently named as the preferred distribution partner of Roomzzz and will represent the brand under its widely recognised HO chain code on the Global Distribution System (GDS), providing representation, sales and marketing services to the company’s portfolio of 10 properties.

“Roomzzz has been a fantastic success story to date and we look forward to driving forward their brand awareness, increasing their GDS share and ultimately driving incremental revenue for the company,” said Lewis.

Roomzzz COO Robert Alley said: “With the launch of our latest new properties and future pipeline, it’s the perfect time for us to begin our working relationship with HotelREZ. Bringing the HotelREZ team into the mix as a pivotal arm of distribution will offer us a world leading, one-of-a-kind service that will support our ambition for international growth.”


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