Criton offers free app to reduce touch points during COVID-19

George Sell George Sell Uploaded 04 May 2020

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UK: Criton is offering its guest engagement platform free of charge to serviced apartments until 2021.

The company says operators using Criton can reduce touch points and safeguard guests’ health by digitising their guest information and giving everything guests need on their own phone.

“It’s been very hard watching the impact of COVID-19 on the hospitality sector and all of the fantastic people who work in it,” said Julie Grieve, founder and CEO of Criton. “Having been an operator, I understood the challenges businesses are facing and with the whole team at Criton we decided to support the industry with a complimentary tool that can help hoteliers overcome the difficulties created by social distancing and the guests’ newfound fear of touching surfaces in public spaces."

"Health, hygiene and safety are now guests' top priority and our platform, which offers guests the choice of a fully digital guest journey, helps hoteliers reassure guests that they are taking all necessary measures to look after them. With Criton, hoteliers can reduce touch points, declutter their properties and create their own branded app to give everything guests need on their own phone, the only platform they know and trust. The demand for our product from hotels all over the world has exponentially increased in the recent period and I am delighted to be able to support the sector so that, as soon as demand returns, hoteliers will have all the tools they need to cater for their guests.”

The complimentary product offered by Criton includes a white-labelled app suitable for independent hotels and groups of hotels or serviced apartments. The app contains information about the property, rooms and on-site facilities as well as links for direct bookings, contact and wi-fi information, social media links, offers, menus, local recommendations and more - all of which can be updated as and when the situation changes.

Criton’s premium integrations are not included in the offer, but they can be added at any time to reach guests with location-based push notifications and offer them in-app check-in, digital door key, a messaging and ordering platform as well as a loyalty programme. Advanced analytics on guests’ preferences and behaviour can also be added to the base product.

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