Yays signs multi-year sponsorship deal across IHM events

George Sell George Sell Uploaded 18 November 2019

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UK/Netherlands: The Short Stay Group and its Yays brand have signed a major sponsorship deal with International Hospitality Media, the publisher of SAN, covering 2020 to 2023.

The Amsterdam-based operator will be a sponsor of the RECHARGE event from 2020 to 2022; a bronze sponsor for the Serviced Apartment Awards for 2021 to 2023; and a gold sponsor for the new Urban Living Festival, incorporating Serviced Apartment Summit Europe, from 2021 to 2023.

The Yays brand has apartment locations in Amsterdam (five) and Barcelona, with further properties due to open in Paris and Antwerp.

IHM group head of sales, media and events, Katie Houghton said: "We're delighted to build on our existing relations with the Short Stay Group and Yays with this partnership. The company is at the forefront of the serviced apartment sector in Europe and its goal of helping guests unlock the neighbourhood they are staying in is one we admire and support. We are looking forward to working with Yays over the next few years as the company grows its portfolio across Europe."

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