Synergy appoints Bradwell to head IT function

George Sell George Sell Uploaded 20 October 2021


US: Synergy Global Housing has appointed Lance Bradwell as head of information technology.

Bradwell will report to Synergy co-founder Henry Luebbert and lead the company’s growing 16-person technology team.

“Lance understands the needs of both our guests and our clients and brings a wealth of industry experience and knowledge to his new role,” said Luebbert. “As we sprint to deliver the industry’s first truly live global booking platform in Q1 of 2022, Lance will be hyper-focused on ensuring our technology solutions remain nimble for future adaptation and are fortified to the latest data protection best practices.”

Bradwell joins Synergy after more than two decades with BridgeStreet Global Hospitality, most recently as the company’s chief information officer. Fresh off last month’s announcement of a major investment in industry technology firm Coded, Inc. — by Synergy’s innovation lab, REVE — Bradwell’s hire adds to the growing stable of assets driving the company’s technology solutions.

“Our investment in technology looks to find ways to bring efficiencies through automation, instant access to our vast global network of vetted supplier partners, and ultimately make it easier for our clients and guests to use our products and services on a day-to-day basis,” said co-founder Jack Jensky. “While our people will always be at the centre of our guest-centric service delivery, we believe technology will exponentially increase their ability to meet the evolving demands of today’s extended-stay business traveler.”

Bradwell said: “I was attracted to join Synergy because out of all the agencies and operators I’ve come across in my two decades in the industry, I believe they have the infrastructure, platform and financial backing to deliver live apartment availability. The company also has a very experienced team in place, and they are building their technology stack the right way with data privacy and protection at the forefront—and it’s an honour to work for two founders with such a passion and vision for the sector.”



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