Radisson debuts Individuals brand in Africa with Accra serviced apartments

George Sell George Sell Uploaded 03 March 2021

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Ghana: Radisson Hotel Group has announced the signing of Earl Heights Suites Hotel in Accra, the first Radisson Individuals property in Africa.

Located in Dzorwulu, the property is currently undergoing a full renovation and is on schedule to open later this year.

Located five kilometres from Kotoka International Airport (KIA), the serviced apartment property is also near shopping malls, restaurants, and the University of Ghana. The 58-key property will comprise studios, one- and two-bedroom suites, and will offer a restaurant, bar, spa, gym, pool, convenience store and business centre.

Radisson Individuals is a conversion brand that offers independent hotels and regional chains the opportunity to be part of the global Radisson Hotel Group platform.

Radisson Hotel Group plans to triple its serviced apartments portfolio within the next five years across EMEA.

Erwan Garnier, senior director, development, Africa at Radisson Hotel Group, said: “We have identified Ghana as a key focus country in our five-year development plan and, Accra as a focus and primary city. The signing of the property, which compliments the Radisson Hotel & Apartments Accra announced last year and scheduled to open in 2023, is also aligned with our current conversion-focused growth strategy, which will remain a priority, especially post-pandemic. We are therefore proud the Radisson Individuals African debut, will be on Ghanaian soil, carving the path for the new brand to continue its expansion across the continent. In proud partnership with Earlbeam Group of Companies, we are thrilled to be contributing to the country’s tourism industry, a key pillar of the national economy.”

Alfred Danso Darkwah, CEO of the hotel’s owning company, Earlbeam Group of Companies, said: “The Earl Heights Suites Hotel partnership is an exciting opportunity – it brings together the union of Radisson Hotel Group and The Earlbeam Group Of Companies, two well-seasoned brands from the hospitality and real estate sector respectively. This will be the first branded aparthotel in Ghana, completely unique, providing each guest a boutique home-away-from-home experience. In addition, it delivers partner confidence, guarantee of service standards, and assured safety and security, leaving a positive mark on Ghana’s hospitality sector. We believe this Radisson Individuals hotel will inject much-needed life within the local hospitality industry and pave the way for upcoming projects between Radisson Hotel Group and The Earlbeam Group of Companies.”

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