Jurny expands in the Middle East

Eloise Hanson Eloise Hanson Uploaded 02 October 2020

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Israel: Jurny, an SaaS-based management solution, has announced a partnership with I-Swift to operate a new aparthotel in the centre of Tel Aviv.

The aparthotel will combine Jurny’s proprietary technology and management solutions with I-Swift’s wellness offerings, including a herbal garden, yoga lessons and other health services. The finished product is intended to offer a retreat-like experience.

Jurny transforms rooms and units into fully furnished, completely automated, branded suites. These units are upgraded with smart home technology to enable a contactless guest journey from check-in to check-out.

Its services also include on-property support such as cleaning management and customer communications.

David Phillips, co-founder and president of Jurny, commented: Tel Aviv is one of the most innovative cities in the world, making it an ideal location to expand our global presence and further establish the Jurny brand. Jurny has seen record growth over the past year, and we are dedicated to creating a modern and unparalleled experience for travellers while fostering mutually beneficial relationships with our partners. This partnership signifies a major milestone as we work to introduce our world-class technology and services to new markets.”

Naomi Zohar, co-founder and CEO of I-Swift, added: “Jurny’s innovative hospitality model has positioned the company for exponential international growth. We are looking forward to growing together in this partnership bringing both efficiency and soul to our property developments. The company has delivered proven results for partners by modernising operations with its seamless technology solutions designed to accommodate remote check-in services, keyless entry, virtual concierge services and more. As we look to grow beyond Tel Aviv to the UAE, we envision Jurny as a long-term partner for our real estate portfolio.”  

Jurny currently operates more than 370 units across seven markets, with over 2,500 additional units in the pipeline. The company has recently signed agreements to operate in locations such as Miami and Nashville.

I-Swift is an Israeli-based real estate development company that focuses on prime locations and combines this with wellness-oriented services.

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