Hyatt House to make UK debut in Manchester after Lume rebrand

George Sell George Sell Uploaded 09 September 2019

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UK: Two hotels in The Lume building in Manchester, which are currently branded with Marriott flags, will become Hyatt properties from January 10 2020.

Hyatt has entered into a management agreement with Ewart Manchester Properties Limited, a majority owned subsidiary of M&L Hospitality, for Hyatt Regency Manchester Oxford Road and Hyatt House Manchester/Oxford Road. The 212-room Hyatt Regency hotel and the 116-room Hyatt House hotel will both be located in the The Lume building, and are expected to open in 2020.

The move will see the two properties rebranded from IHG's Crown Plaza and Staybridge Suites flags respectively.

“We are excited to announce plans to work with M&L Hospitality to introduce two of Hyatt’s brands to Manchester.” said Felicity Black-Roberts, vice president of development Europe, Hyatt. “Hyatt has been focused on growing its brand presence in the UK, and with Manchester being one of UK’s most important commercial centres, this is a milestone. Manchester is also a destination that is increasingly gaining popularity with leisure travellers. The location by the university will allow the Hyatt Regency and Hyatt House brands to capitalise on two very different, but important, market segments by allowing guests to choose the right setting for their needs.”

Hyatt House Manchester/Oxford Road will offer "apartment-style living with a modern, comfortable design to make them feel at home".

The hotels will be located in the University Quarter, a 10-minute walk from the city centre and in close proximity to the Manchester Oxford Road railway station, which links the city to the rest of northern England.

A statement from M&L Hospitality said: “M&L Hospitality can confirm it has advised IHG and Cycas that its agreements to operate and manage the two hotels within the “The Lume” on Oxford Road Manchester under the brands of Crowne Plaza and Staybridge Suites will be coming to an end at 11.59pm on 9 January 2020. When M&L Hospitality entered into the franchise and management agreements, the building was not yet constructed. What became apparent in the early months of operations is that the hotel needed a new brand that would better complement its unique design and position in the University of Manchester’s Campus. As a result, we made the commercial decision to end the agreements at the appropriate juncture."

“M&L Hospitality is pleased to confirm that an affiliate of Hyatt Hotels Corporation is the new hotel management operator of the 328-room combined Hyatt Regency and Hyatt House hotels, effective from midnight 10 January 2020. The 212-room full-service hotel will become Hyatt Regency Manchester Oxford Road; the 116-room long-stay hotel will become Hyatt House Manchester/Oxford Road. M&L Hospitality is confident that the transition to Hyatt will cause no disruption to guests, employees and partners. It has the full co-operation of both hotel operators to ensure a seamless handover and guests remain the top priority. The Lume’s employees are employed by M&L Hospitality. There will be no changes to the terms of employment. We are focused on growing The Lume’s business and plans to create more jobs.

“M&L Hospitality has a strong relationship with Hyatt, owning Hyatt Place London Heathrow Airport as well as Hyatt Regency Sydney, Australia’s largest hotel. M&L Hospitality appreciates the efforts by IHG and Cycas for their work in Manchester and continues to maintain its strong working relationship with IHG and Cycas. In M&L Hospitality’s current portfolio there are four IHG branded hotels in the UK (Holiday Inn Express Aberdeen Airport; Crowne Plaza Aberdeen Airport; Holiday Inn Stratford City London; and Staybridge Suites Stratford City London) as well as three Cycas managed hotels (Holiday Inn London, Stratford City; Staybridge Suites Stratford City London and Hyatt Place London, Heathrow Airport). ”

 

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