E&O to launch Kuala Lumpur serviced apartments

George Sell George Sell Uploaded 25 March 2020


Malaysia: Eastern & Oriental will open the 51-storey Conlay luxury serviced apartment project.

Designed by Kerry Hill Architects, Conlay is being developed by Patsawan Properties Sdn Bhd, a 51:49 joint venture between E&O and Japanese real estate developer Mitsui Fudosan Group.

The development, which has a GDV of around RM900 million, is E&O and Mitsui Fudosan’s second partnership. The other is a luxury residence development in the Damansara Heights suburb.

E&O senior general manager of marketing and sales Wayne Wong said: “Both shareholders felt that it has to be very unique. Therefore, it took us a while to come up with the right product as it has got to be an iconic addition to the city skyline.”

The freehold 1.44-acre site is within walking distance of Pavilion Kuala Lumpur and Bukit Bintang’s shopping belt and is located next to the forthcoming Conlay MRT underground station.

“It is a very prime location with embassies and palaces in the neighbourhood. It is also near The Royal Selangor Golf Club, Prince Court Medical Centre as well as KLCC further down the road. Even though you’re in the centre of everything, the location is kind of tranquil,” said Wong.

Residents can opt for on-demand E&O Hospitality services that include full concierge service 24 hours a day, a personal chef for private dinners, a fully-set-up apartment with E&O-branded linen and towels that are replenishable on request, housekeeping services, bathroom amenities as well as basic handyman services.

Designed with an open plan interior, the apartments come in layouts of one to three bedrooms with sizes ranging from 743 to 1,335 square feet. Each unit has full-height glass sliding doors, a balcony and a spacious master bedroom with walk-in wardrobe and en suite.

Kitchens are fitted with bespoke cabinets and premium appliances including Bosch hood and hob, oven and microwave, Electrolux refrigerator, Hansgrohe taps and a Teka sink, while the bathrooms are fitted with TOTO sanitary ware and Hansgrohe showers and taps.

Lifestyle spaces on Levels 11 and 36 will provide residents with two heated swimming pools, two fitness centres, Jacuzzis, sauna rooms, rooms for meeting, music, billiards and multimedia, a pool deck, bar, kids’ pool, multi-purpose lounge and function room. A commercial space on Level 50 will be leased out for lifestyle or F&B purposes.

According to Wong, Conlay has attracted potential buyers from Japan, South Korea, Hong Kong, Taiwan, China and Singapore. “I think city centre developments would likely attract foreign buyers, especially those from the high-end segment. Also, Kerry Hill Architects has its own following and our E&O brand has a lot of followers — many who are foreigners — [especially] from our E&O Hotel in Penang. The local market also forms an important segment as we have done many projects in KL and Penang,” said Wong.



Be in the know.

Subscribe to our newsletter »

Thank you sponsors