Cheval Collection appoints TRAC as Indian representative

Eloise Hanson Eloise Hanson Uploaded 05 March 2020


UK: With properties spread across London, Cheval is looking to strengthen its presence in India.

TRAC will be responsible for building and developing relations in the Indian market to enhance the group’s trade and media outreach.

George Westwell, CEO of Cheval Collection, said: “Our partnership with TRAC Representations is a crucial part of our strategy to boost awareness and build relationships in the vibrant and fast-expanding Indian market. TRAC’s reputation and existing network are key to helping Cheval Collection welcome even more Indian guests to our London residences.”

Rajeev Nangia, COO at TRAC Representations, added: “Cheval Collection are the pioneers in luxury apartment residences, and we are elated to be appointed as the representative in India. As one of London’s leading luxury accommodation providers, Cheval has an unprecedented footprint in hi-end hospitality and fully understands the requirement of their customers. We look forward to strengthening the presence of Cheval in India through our gamut of services and achieving tangible results that meet and exceed brand expectations.”

Cheval’s London collection includes Cheval Knightsbridge, Cheval Thorney Court, Cheval Hyde Park Gate, Cheval Calico House, Cheval Phoenix house, Cheval Harrington Court, Cheval Three Quays, and Cheval Gloucester Park.

Aside from the residences, also included in the collection is the Cheval Maison brands as well as Cheval Partnership Sales - a one-stop service helping Cheval’s clients book serviced apartments in cities worldwide


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