Adagio launches second London property

George Sell George Sell Uploaded 08 April 2021


UK: Aparthotel Adagio London Stratford will open from the 12 April for key workers and essentials stays, with the property welcoming leisure guests from 17 May.

The new-build property will provide "round-the-clock serviced accommodation, with staff on hand 24/7, combined with the flexibility and freedom of 136 self-catering apartments".

The apartments include 100 two-person studios and 36 units designed to accommodate up to four people, each featuring a fully equipped kitchen. Each apartment will feature the brand’s new FACELIFT concept, which aims to create a contemporary and functional design. The property will also serve as a pilot site of the brand’s new Digital Room Directory, where all customer needs and enquiries can be answered by scanning a QR Code.

The aparthotel’s architectural design was inspired by the industrial heritage of Stratford, with materials and detailing redolent of the railways. The aparthotel’s interiors continue this theme, "permeating a vibrant recognition of the area’s legacy".

Amenities include a private gym, a small on-site convenience store, library of objects, and parking spaces.

Karim Malak, managing director of Adagio said: “Stratford is fast becoming one of the UK’s most exciting and dynamic metropolitan districts, having undergone an extensive regeneration on an extraordinary scale over the last 10+ years. We are so excited to be opening our second London property in such a vibrant and diverse area and hope this demonstrates our commitment to growing and expanding our brand within Great Britain, with lots more UK openings on the horizon.”

Damien Lerchundi, area general manager UK & Ireland for Adagio said: “The last year or so has been a hugely challenging time for any business, let alone a new opening! Despite the challenges we’ve faced, we are hugely optimistic that both business & leisure will bounce back. We are absolutely thrilled to be able to create new jobs in London at a time when hospitality is struggling. Our new team at the Adagio London Stratford are a passionate and diverse group of individuals who cannot wait to start welcoming guests and provide the upmost experience.”

The aparthotel is within walking distance to the International Quarter London and a short commute to Canary Wharf. Stratford is one of the best-connected transport hubs in London, with a combination of Underground, Overground, Mainline and DLR services all available.

Stratford is the sixth UK opening for Adagio, following launches in London Brentford, Leicester, Edinburgh, Birmingham, and Liverpool. There are also further openings planned in London with a Sutton property set to launch this summer.



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