Accor to debut extended stay brand in Saudi Arabia

George Sell George Sell Uploaded 20 January 2020

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KSA: Dhahran in Saudi Arabia’s Eastern Province will see the global debut of Accor’s new Novotel Living brand.

The upscale serviced apartment property is co-located with a Novotel hotel in the landmark KFUPM Business Park project.

Accor has also signed an agreement to manage Novotel Residences Thakher City in Makkah, building on its presence as the largest operator in the Holy Cities with 11 hotels (9,661 rooms) and eight more (4,534 rooms) pipelined, dominated by its premium and luxury brands.

Speaking at the second Saudi Arabian Hospitality Investment Conference (SHIC), which takes place this week in Riyadh, Mark Willis, CEO, Accor Middle East & Africa, said: “SHIC’s theme, Transform Tomorrow, could not be more apt for Accor as we look to leverage our unrivalled portfolio of diverse brands and spearhead new lifestyle experiences that showcase and preserve the very best of Saudi Arabia. As a key stakeholder in Vision 2030 and the kingdom’s leading operator, we’re committed to setting new benchmarks in the hospitality sector, opening the eyes of the world to all that Saudi Arabia has to offer, from its stunning landscapes and heritage sites to its modern cities and world-class attractions and destinations.”

Accor has 36 properties in Saudi Arabia and 45 more in the pipeline.

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