SERVICED APARTMENT BUSINESS MODEL
One of the key strengths of the Serviced Apartment Business Model is being able to change the target market profile between long and short stay to suit market conditions in order to achieve revenue maximization.
Brand Strength is a strong driver of serviced apartment demand with GDS,
Direct Bookings, and Hotel Website bookings accounting for 40% of total bookings. A strong brand with a regional presence and strong online capabilities is essential to help and drive sales in all three markets.
Download Serviced Apartment Snapshot UAE Qatar KSA 2013 Report
