November 17th 2016 saw the launch of the second annual Serviced Apartment Digital Benchmark Report, published by Serviced Apartment News and Travel Intelligence Network.
The report, sponsored by Avvio, set out to assess serviced apartment brands’ digital marketing activities; quantify the social media reach of the top 50 serviced apartment brands, and compare how the sector is progressing when benchmarked against leading hotel and travel brands.
The report, first launched last year, examined 50 serviced apartment brands (operators and agent) of varying size and location. As well as looking at their social media performance, the report evaluated their online reputation and ranking across a range of categories, using 485,000 review from across the web, all made between September 1st 2015 and August 31 2016. These reviews were analysed using ReviewPro’s GRI index, and came from from 175 OTAs and review sites in 45 languages.
