Go Native to rebrand ahead of aparthotel openings

George Sell By George Sell
16 February 2018 | Updated 16 February 2018

UK: Serviced apartment operator and agent Go Native is to be rebranded as Native, with a brand preview to take place at the Business Travel Show next week.

The rebrand will be launched as the company prepares to open three aparthotels during 2018. Empire Warehouse on London's Southbank will open this spring, Glasgow's Anchor Line Building will open with 64 apartments in the summer, and London Warehouse in Manchester  will feature 166 suites, with a brasserie, co-working space, cocktail bar and fitness studio.

The Native team will be on stand B6502 at the Business Travel Show to showcase the new branding.

Paula Cullen, director of sales and distribution, said: "This is a very exciting time at Native, with our focus on product innovation along with our future growth plans. With three aparthotel openings this year, it will allow us to further build on our TMC and corporate relationships and support them with travellers' ever-changing accommodation requirements."

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