Italian serviced apartment provider to accept Bitcoin payment

George Sell By George Sell
25 July 2017 | Updated 25 July 2017

Italy: Hemeras Boutique House, a collection of serviced apartments across Italy, has implemented a payment system in crypto-currency Bitcoin.

The company, which offers more than 50 apartments in the centre of major Italian cities, says the decision to use Bitcoin is due to its "constant focus on customer satisfaction implementing every kind of service the market could need, now or in the nearest future".

Gianluca Del Mastro, general manager of the company, said: "The simplicity and almost instantaneity of transactions from one continent to another, without any intermediary slowing down the process or adding commissions, is certainly a major factor for Hemeras due to the composition of its guest pool, mostly foreigners. Hemeras is an innovative company, with Bitcoin we want to have a pioneering approach and offer this additional payment service, even for the curiosity to understand the rate of adoption of this technology among our customers."

"Moreover, Milan, where our headquarter and the most of our boutique houses are, is by definition a digital avant-garde and an innovative city, always more than interested in changes and innovations; the point for us is to be always updated about what the market could desire and to respond to different clients' needs," he added.

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