TheSqua.re gears up for global expansion

George Sell By George Sell
01 March 2017 | Updated 01 March 2017

UK: London based serviced apartment provider TheSqua.re says it aims to launch a new apartment destination every month in 2017.

In February the company launched a selection of offerings across Berlin, as well as the launch of a new app.

CEO Sid Narang said: "In planning our next locations, we looked both at where demand already exists and at where we think we are likely to see it appear, given the changing economic climate post-Brexit and in the wake of US visa changes. Business hubs like Singapore and San Francisco were obvious choices, with many of our regular customers travelling to these places to work already. But with recent announcements regarding the movement of certain jobs from London into other European cities, it also made perfect sense to start looking at new choices on the continent."

"After Berlin this month, Bangalore in March and San Francisco in April, we're keen to ensure that this year's new launches cater to the needs of our expanding client base. While there is still uncertainty around the exact impact of the Brexit vote, what we can say for sure is that business travel to a number of EU destinations is likely to grow substantially," he added.

The company has hired several new recruits, including a digital lead and community manager, and says it is keen to ensure its new app provides easy access to the company's community platform and city knowledge base.

"With TheSqua.re app now available to download, and so many great new destinations coming soon I'm very pleased to say that 2017 is set to be a fantastic year. The work of our new team and our expansion plans will add real value for new and existing customers, everywhere from the start of the research process to the day they check-out of their apartment," said Narang.

While the first half of the year sees launches mainly outside of the EU - including San Francisco, Washington and Boston in April, May and June - the plans for later in the year are likely to include EU strongholds such as Luxembourg and Frankfurt.

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