UK: Former Citybase managing director Davor Parker and Laura Blackburn have launched a pay-per-click agency called Tiger Eye Digital.
The co-founders of the agency met while working together at
Citybase, which saw an effective PPC strategy become a major
contributor of growth to the business.
Parker exited Citybase shortly after it was acquired by SilverDoor in May 2016. Blackburn oversaw paid online marketing requirements at the company.
Tiger Eye will service Manchester-based clients directly as well as providing white label PPC services to other marketing agencies in the region.
Core services include setup and management of PPC campaigns across all major platforms including Google Adwords, Bing, Facebook, Twitter, and Linkedin.
Parker said: "I'm excited to launch what I know will be a successful agency. Our niche in PPC makes us the perfect partner for other marketing agencies too who often don't have a dedicated PPC team. Our philosophy of fixed fees and flexible contracts means that clients can be assured of their costs from the outset. After spending more than a decade client side, growing an online business, I feel that I've got a good grasp of what clients want from their PPC activity. I'm delighted to launch the agency with my colleague Laura, who was the brains behind much of our growth in my previous business with her PPC campaigns."