UK: JLL is working with ReviewPro to provide guest intelligence to its serviced apartment and hotel teams.
The data will be used to allow JLL to provide a more in-depth
service to its clients, including those serviced by the newly formed serviced apartments division. JLL
says: "Today, a hotel's financial performance and real estate asset
value are directly linked to its online reputation. This
relationship with ReviewPro enables JLL to provide its clients with
recommendations backed by robust data for maximising hotel asset
performance and making investment decisions."
ReviewPro synthesises hundreds of millions of reviews, in more than 45 languages, from more than 175 online review sources worldwide to answer questions including:
• How is this hotel trending in guest satisfaction, in service ratings, in perception of value - compared to its competitors?
• What insights from guest feedback will assist while negotiating an asset sale or management contract?
• What capital expenditures will be required to make this property more competitive in the market?
• Is a new management company needed to maximise returns?
• How has Brand X performed vs. Brand Y over the past three years?
ReviewPro's technology will be rolled out to JLL's global hotel team of more than 350 professionals in 49 offices worldwide, giving them easy access to data such as the Global Review Index, Competitive Quality Index and industry-leading text analytics.
Mark Wynne-Smith, global CEO of JLL's Hotels and Hospitality Group, said: "Hotel reputation data helps us to provide our clients with new insights into the drivers of their asset's value, on both investment sales and asset management instructions. Developments in technology are leading to unprecedented change in the hotel and hospitality industry and the advent of new competition. Through partnering with ReviewPro, we are pleased to be at the forefront, equipping our clients with deep insights and the confidence to shape the future of their businesses."
RJ Friedlander, CEO of ReviewPro, added: "We are thrilled to be helping JLL's global Hotels & Hospitality team to meet its stated objectives of providing its clients with more valuable insights and better results through leveraging our Guest Intelligence data."
ReviewPro is sponsoring and providing data for the second Serviced Apartment Digital Marketing report, which is being compiled and published by Serviced Apartment News in October.
JLL was a platinum sponsor for last month's Serviced Apartment Summit Europe in London.