Aparthotel owner and operator, SACO announces The Lounge

George Sell By George Sell
14 June 2016 | Updated 14 June 2016

SACO unveils The Lounge – a new communal area for today’s travellers

As part of its latest lifestyle aparthotel on Cannon Street (The Cannon), SACO The Serviced Apartment Company has unveiled The Lounge - an imaginative, warm and inviting communal area, allowing guests to relax and unwind at this central London location.

With a 24-hour reception, The Lounge's curated social space allows guests to come and go as they please. Featuring a cosy fireplace, plush sofas, complimentary tea and coffee, a library and a large communal table for guests to work on their laptops using the free superfast wi-fi on offer; this club style offering is a rare luxury for central London.

The Lounge reflects the overall ethos of The Cannon, which is intended to create a balance between modern design and a warm ambience to bring a sense of familiarity, evoking a true sense of the home away from home.

The Cannon, which takes the best of the lifestyle hotel experience and blends it with serviced apartment living, offers 77 studios and one bedroom serviced apartments. There are a host of amenities to meet every guest need, from Smart HD flat screens and Apple TV boxes, a wide range of international channels, multi-socket plugs with integrated USB ports, free superfast Wi-Fi and stylish kitchens, bedrooms and bathrooms.

The Cannon boasts the traditional SACO welcome, with members of staff on hand to answer any questions on the apartments, the location and London, and to ensure guests feel at home and part of the local community. This is already being reflected in the guest feedback which which has been exceptionally positive to date.

Located on London's Cannon Street, The Cannon is one of a number of purpose-built serviced accommodation developments by SACO that represent the changing face of the fastest growing segment of the hospitality sector.

Stephen Hanton, CEO of SACO, says: "Today's traveller is looking for more than just a night's stay, they want an experience. Using our knowledge and long experience as industry leaders, we have taken a thoughtful, timely and timeless approach to the design of The Cannon to deliver a unique quality proposition for today's travellers that provides a genuine home away from home.

"The serviced accommodation sector is changing fast and SACO aims to be at the forefront of that evolution, reshaping hospitality with new, purpose-built developments that meet the needs of tomorrow's travellers."

SACO has developed The Cannon with guest feedback and trends in consumer demand at its heart, and will follow its opening with the launch later this year of a new aparthotel brand aimed at specific market segments.

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