Ireland: Dublin-based operator Staycity has revamped its website and announced two director appointments.
The new-look website, developed by Staycity and Zinc Design, gives customers
mobile and tablet compatibility as well as making the company's
growing portfolio of sites clearer and more visual with moving
images that enhance the home page.
"A high percentage of our bookings come via the website and that number is growing, so it's a vital tool for us and a unique opportunity for us to effectively communicate our brand values," said Jason Delany, the company's newly appointed director of brand, product and marketing.
"The website makes greater use of the 'stay with us' franchise with key information pages entitled 'stay awake', 'stay fed', 'stay sweet', 'stay informed' and 'stay secure'. We intend to make more use of this throughout our marketing as we move forward," added Delany.
The website also explains the company's support of homeless charities Crisis and Focus Ireland, with 50p/50c from every online booking made from its website going to one of the two charities.
Staycity also announced the promotion of sales and marketing director Jason Delany to director of brand, product and marketing, while group revenue manager Paula Mullaney becomes director of revenue, sales and distribution.