Frasers to open first apartments in Changsha

George Sell By George Sell
22 April 2016 | Updated 22 April 2016

China: Frasers Hospitality has revealed plans to open its first property in the Chinese city of Changsha.

Scheduled to launch in December 2016, the Modena by Fraser Changsha will form part of a new mixed-use development in the capital of Hunan province.

It will feature 345 serviced apartments, ranging from studios to two-bedroom units, all of which feature kitchens, separate living areas, home entertainment systems and free Wi-Fi. Other facilities at the property will include a 24-hour gym, a swimming pool and meeting space.

Frasers markets its Modena brand as catering to business travellers with "green-conscious lifestyles".

"This new greener Modena by Fraser concept is in line with Frasers Hospitality's commitment to driving greater environmental awareness," said Choe Peng Sum, CEO of Frasers Hospitality. "With this fresh take on Modena by Fraser, we are pleased to be offering travellers to Changsha a more conscientious and sustainable approach to stylish urban living. They will have everything necessary to meet their demanding lifestyle needs and the opportunity to be a part of our green practices without compromising on their lifestyle needs. This fits in very well with travellers' increasing preference for sustainable accommodation that takes care of them and the environment concurrently.

"Our entry into Changsha, the economic, political and cultural centre of Hunan, is of great significance to our growth strategy for China and puts us on track to achieve our goal of 30 properties in China by 2019," he added.

Frasers currently operates Modena properties in Shanghai, Suzhou, Wuhan and Wuxi, and also plans to launch the brand in Bangkok this year.

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