UAE: IFA Hotel Investments has announced an MEA alliance with Bespoke Hotels International.
The new business will roll out Bespoke Hotels' brands, including
Bespoke Residences and Hotel Gotham, within the GCC, with further
plans for the wider region.
Bespoke Hotels' MEA operation will provide independent hotel owners and developers in the Middle East and Africa with a choice of hotel and residential brands. "The industry will benefit from the flexibility, scale, distribution and high quality management services associated with Bespoke, alongside the award-winning and sophisticated lifestyle brand, Hotel Gotham, for prime city and beachfront locations," says the company.
With its Bespoke Residences brand, Bespoke Hotels MEA will become "the first internationally backed brand to enter into Dubai's newly formed holiday homes sector. Partnering with IFA's sizeable presence within the facilities management market, which focuses on servicing mixed use developments, hotels and over 3,000 residential units, the new venture will be ideally poised to make a significant difference to the residential short term letting market."
The venture will include a 103 key, deluxe serviced apartment development within one of IFA Hotels & Resorts' projects on Palm Jumeirah. The new Bespoke Hotels MEA region will also see the further expansion of the serviced apartment model, which has proven to be of increasing popularity across the region in recent years.
IFA Hotel Investments (IFA HI) forms part of IFA Hotels & Resorts (IFA HR), which has a portfolio of 19 developments worldwide, alongside a successful track record working with a range of notable hotel brands, including the Yotel, Movenpick, Fairmont, Four Seasons, and Starwood groups.
Joe Sita, CEO of IFA HI, said: "We are delighted to be teaming up with Bespoke Hotels International to create the new Bespoke MEA region as we continue to expand and diversify our hotel and residential international portfolio. We have long admired their existing operations, and were eager to join forces upon learning of their intention to enter the market not only in Dubai but in the wider Middle East and African region."
Nick Turner, managing director of Bespoke Hotels International, added: "IFA HR has been one of the foremost hospitality investment groups in the MEA region for some time, so entering into such an alliance is immensely beneficial for Bespoke. We are delighted to have reached an agreement in order to create a new MEA region for Bespoke Hotels and a robust management platform to offer real choice to a growing number of hotel and residential owners. In turn, we also hope to bring a dash of British charm to proceedings."