UK: IDeaS Revenue Solutions has announced a major revenue management initiative with serviced apartment operator Staycity.
Fabian Specht, EMEA managing director at IDeaS,
said: "Staycity is expanding at a rapid pace, so working with such
a dynamic company is very exciting for IDeaS. The serviced
apartment sector is one of the most competitive in Europe's growing
accommodation market and IDeaS has the tools to help Staycity
maximise its potential. By automating much of its workload, IDeaS
RMS helps Staycity keep up with today's fast-moving and rapidly
evolving business enabling the company to anticipate and capitalise
on consumer behaviour."
Staycity has more than 1,000 apartments across eight European cities including Birmingham, Dublin, Edinburgh, Liverpool, London Heathrow, London Greenwich, Manchester, Paris and Amsterdam. The company also has a further eight aparthotels currently under construction which will see its operating stock increase to 2,000 units in the next 12 months. The company intends to grow to 10,000 units in the next five years.
"With our ambitious growth plans, Staycity is helping move the serviced apartment sector into the mainstream," said Staycity CEO and founder Tom Walsh. "As we grow, we require an automated revenue management system to help us optimise our mix of business for each apartment and for each night to ensure we're delivering optimum financial performance. By automatically producing recommendations in real-time, the system ensures that our revenue team remains in control - able to act proactively, instead of reactively, to changes in demand. IDeaS RMS allows us to analyse data easily and make better informed, more strategic decisions."