UK: Masterworks Development Corporation has submitted plans for a 45-storey tower in the City of London which will house its Club Quarters business-focused hospitality brand.
Architect Kohn Pedersen Fox (KPF) has drawn up plans for the
office and hotel building on Appold Street next to the Broadgate
The proposals have been submitted to the London Borough of Hackney by Appold Broadgate Owners, a subsidiary of New York-based Masterworks Development Corporation. The tower will house around 10,855 square mtres of office space and a 392-bedroom Club Quarters hotel.
The Club Quarters concept is aimed at business users. It offers a range of rooms, suites and apartments, dependent on the length of a guest's stay. Local companies can become members of Club Quarters and benefit from guaranteed availability, lower rates and use of office facilities and meeting rooms.
Club Quarters currently has four properties in London, as well as full service hotels in New York, Boston, San Francisco, Houston, Philadelphia, Chicago and Washington DC.
The Appold Street scheme was reviewed by Hackney's design review panel in March. According to the planning design statement submitted with the application: "The subsequent feedback concluded that it welcomed the development and improvements to the scheme since the previous review. The design direction is looking more confident and expressive, and with continued design development this proposal could be effectively translated into an iconic piece of architecture."
Around 10 per cent of the office floorspace will be offered at affordable rents for small businesses, while a small boutique hotel will also be included, along with a restaurant.
If planning permission is granted, work could start in November, with an opening date scheduled for 2019.
Club Quarters has had a fairly low-key presence in London for a while now, but this development is putting the brand firmly in the spotlight. "Full service hotel" means many things to many people, but Club Quarters' concept is aimed firmly at the business market, both corporate and SMEs. The hospitality offer will range from rooms, studios, and suites to extended stay apartments, and the brand's membership offer includes guaranteed availability "even when town is full", lower rates and use of a range of business facilities. The combination of member companies as tenants in the tower's office space and potential frequent users of the accommodation could well be a winner in this part of London.