Emaar to operate serviced apartments at Nigeria and Bahrain projects

George Sell By George Sell
17 May 2015 | Updated 17 May 2015

UAE: Emaar Hospitality Group has secured management contracts for its Address Hotels & Resorts brand in Nigeria and Bahrain.

Emaar Hospitality Group has announced its international expansion to Nigeria and Bahrain through hotel and serviced residence management contracts. The new properties will be managed by Emaar Hospitality Group's flagship hotel brand, The Address Hotels + Resorts, which already has a presence in Turkey and Egypt.

It has signed the new management contracts with Eagle Hills, an Abu Dhabi-based private investment company, which develops new city hubs and mixed-use projects in high-growth international markets.

Philippe Zuber, COO of Emaar Hospitality Group, said: "Our management contracts to operate hotels and serviced residences in Nigeria and Bahrain, further adding to our presence in Turkey and Egypt, is a strong testament to our credentials in delivering world-class hospitality services. Emaar Hospitality Group is set apart by our exceptional track-record in managing hotels and serviced residences, a skillset that has enabled us to drive our rapid international growth. Expanding to new markets has always been part of our development strategy and our strong operations in Dubai, a multicultural city with over 200 nationalities, have instilled in us the confidence and competency levels to meet region-specific hospitality requirements in global markets."

He added: "We have built distinctive niche hospitality experiences in Dubai through our three hotel brands, leisure assets and lifestyle dining division. We will draw on the success of these as well as our fundamental differential - the ability to deliver tangible guest benefits matched by superior service standards and technology integration - across all these new properties. In all our international markets, the properties are located in breathtaking locations and are part of integrated lifestyle developments. This enables us not only to deliver world-class hospitality but also to support these economies in boosting their tourism sectors."

In Nigeria, The Address Hotels + Resorts will operate The Address Centenary City Abuja and The Address Residences Centenary City Abuja. The hotel and residence projects are part of Centenary City, Abuja, a development which also features an international commercial centre, The Mall of Nigeria and Africa Square & Tower.

In Bahrain, the brand will operate The Address Marassi Al Bahrain and The Address Residences Marassi Al Bahrain, in addition to Vida Hotels and Resorts, a young brand launched by Emaar Hospitality Group for the new generation of tech-savvy entrepreneurs and professionals, to operate Vida Marassi Al Bahrain and Vida Residences Marassi Al Bahrain. This marks the first international expansion of the Vida Hotels and Resorts brand, which currently operates two hotels in Dubai.

All the projects are scheduled for opening in 2018.

www.emaar.com

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