UK: The Association of Serviced Apartment Providers (ASAP) has announced an international accreditation pilot programme with US-based Corporate Housing Providers Association.
The programme - known as the International Serviced Apartment
Accreditation Programme (ISAAP) - has grown out of the
accreditation system that was originally developed by ASAP and its members. The programme will make
its North American debut with assessments taking place in five
strategic locations across the USA and Canada.
"The ISAAP programme, which embraces guest opinion, internet review mechanisms and detailed physical assessment, launches at a time when the serviced apartment industry is growing at 14% in the past year alone, with 750,000 apartments world-wide. North America is a major driver for innovation in our industry, so we are excited to roll out the programme there," said James Foice, ASAP and ISAAP's managing director.
New York, San Francisco and Dallas in the USA, and Toronto and Calgary in Canada, have been selected as primary locations for the initiative's pilot assessments, conducted by assessors from the UK.
ASAP says European organisations will join the programme soon.
CHPA CEO Mary Ann Passi said: "Collaborating with ASAP and their UK-based assessors to launch this pilot programme ensures that quality standards are consistent. The results will help build CHPA's assessment capability while helping members differentiate their companies based on service and quality of their guests' experiences. This pilot programme begins connecting the industry globally to ensure that clients and guests are best served."
Foice added: "This is testament to the robust systems established by the ASAP and adopted by over 80% of the membership and we're delighted that CHPA, recognised as innovators in our industry, have agreed to collaborate with us on implementing this major accreditation pilot programme in North America and Canada. We are now looking actively for other international partners to assist in the global roll out over the next 18 months."
The ISAAP is based in the UK and will be launched formally in the summer of 2015.