UK: London serviced apartment providers Central London Apartments have unveiled its new brand identity and a redesigned website.
The rebrand aims "to reposition Central London Apartments as the
authority travel website for London, offering detailed descriptions
of individual areas of London, and regular updates and guides for
finding hidden gems in the capital".
Davor Parker, managing director of Central London Apartments, said: "We fully appreciated the need to regenerate our brand image. With so many emerging brands, the travel industry is a highly competitive market, and we need something that will push through the fog and speak directly to our customers. We're confident that the new branding is fresh, modern and yet very simple and straightforward, and this is the way that we want to communicate with our customers."
"We felt that the logo summed up exactly what Central London Apartments is here to do. We have all bases covered with over 300 properties across London; we aim to arm customers with the information they need to navigate their way around the city, with our in depth knowledge of the local area; and we aim to make choosing accommodation as simple and straightforward as possible. From a practical point of view we believe that the branding is highly flexible, and will be able to easily adapt as new digital channels evolve," he added.