UK: Union Hanover Securities will open its first extended-stay Urban Villa hotel on January 9th and will begin taking bookings in November.
In April, Union Hanover acquired, on a 999-year lease, the 100 apartments it has transformed, in the
25-storey tower from Barratt London, at its Great West Quarter
(GWQ) scheme in Brentford.
Hospitality director and Urban Villa co-founder Andrew Fowler said: "Urban Villa establishes a new industry benchmark it is refined and professional yet has a playful edginess."
The property will have a combined reception and bar where guests "can check in, have a drink, lounge on their iPads and/or request the hotel ambassadors to make a restaurant booking/suggestion".
Fowler added: "This is the heart of our hotel - our hotel ambassadors are receptionists, bartenders and concierges all in one and promise a warm welcome to guests, inviting them to linger."
GWQ is adjacent to a number of major corporate headquarters including Glaxo, Sky, JC Decaux, Worley Parsons, EMC and Sega. "We are expecting it to trade very well. We have already had a number of large corporate enquiries." Fowler said.
Union Hanover's managing director Eric Jafari said: "We are very excited about opening our first Urban Villa in this location. The region has significant shortage of boutique hotels and extended stay product. We are very much looking forward to being the social hub for local residents and corporates."
The hotel was co-funded by EquityBridge Asset Management and Coutts.