There is a general sense in today's media savvy and
cynical world that we no longer have confidence in professions that
used to be regarded as pillars of society. A poll conducted by
Ipsos MORI earlier this year backs up this
The poll found that the profession the British public trusts least to tell the truth are politicians (21% of those polled trust them), followed by the likes of estate agents (25%), journalists (25%), business leaders (33%), bankers (37%), and builders (42%).
The most trusted are doctors, teachers, judges, scientists and, interestingly, hairdressers.
As a journalist addressing business leaders, these stats are quite alarming for both of us, but here at Serviced Apartment News, we believe trust and reputation management is becoming increasingly important in doing business these days.
That's why the value of trust was a key topic explored by Nam Quach from EY, together with industry leaders at the Serviced Apartment Summit Europe recently. See GuestRevu's take on the session and short video clip here
At Serviced Apartment News, we are editorially independent. Our content is chosen for its relevance to our audience, rather than being dictated by advertisers, sponsors, or industry associations. We are totally committed to promoting and growing the industry, and we hope our readers recognise this and trust us.
Coming soon: Look out for Serviced Apartment News' updated Digital Marketing Benchmark Report 2016/7 sponsored by Avvio and ReviewPro which highlights trust and its importance together with social media and the reputation management paradigm. Interested in diving deeper? read the excellent article on Reputation Capital: three levels of trust and why they matter by Sara Green Brodersen, CEO of Deemly.
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