Serviced Apartment News will be three years old next year and has had just one editor, George Sell, and features writers including yours truly. Having both worked for the company for some time, George and I are fully aware of all the things that make ServicedApartmentNews.com and the weekly e-newsletter the much loved product that it is – one of them being exceptional ‘open’ and click-through rates (take note PR agencies and potential advertisers).
When I first joined the company, there was a fledgling industry but no collective website, e-newsletter or conference and exhibition that everybody could participate within and truly bring the sector together and move forward.
The sheer number of news stories, restless innovation and the refusal to bash the sector whenever the opportunity arises with the capacity to report on the myriad of exciting happenings that take place in this great industry of ours day after day are key. What will change, and is changing, is our accessibility to the game-changers who work in the sector (or are about to), including the financial powerhouses.
Now the industry’s top business people speak to us and want to influence what we think – some even write for us. Our e-newsletter continues to be distributed ever further afield to a highly targeted audience and our extended reach means that ServicedApartmentNews.com grows while many others contract. Equally exciting is our growth offline where George, and Natalie Taylor and her team, have been breaking records virtually every month.
We have come a long way in a relatively short period, which is why this is one of the most exciting jobs around – it’s a tremendous honour to take on the task of working with so many talented teams to help keep your strategy on track. As our journey continues we will remain an ambitious team, producing ambitious products for an ambitious audience, and look for some exciting developments in 2015.
Try it now, if you haven’t already. You will be pleasantly surprised.
Changing, growing into 2015 – exciting times for the serviced apartment sector
Serviced Apartment News will be three years old next year and has had just one editor, George Sell, and features writers including yours truly. Having both worked for the company for some time, George and I are fully aware of all the things that make ServicedApartmentNews.com and the weekly e-newsletter the much loved product that it is – one of them being exceptional ‘open’ and click-through rates (take note PR agencies and potential advertisers).
When I first joined the company, there was a fledgling industry but no collective website, e-newsletter or conference and exhibition that everybody could participate within and truly bring the sector together and move forward.
The sheer number of news stories, restless innovation and the refusal to bash the sector whenever the opportunity arises with the capacity to report on the myriad of exciting happenings that take place in this great industry of ours day after day are key. What will change, and is changing, is our accessibility to the game-changers who work in the sector (or are about to), including the financial powerhouses.
Now the industry’s top business people speak to us and want to influence what we think – some even write for us. Our e-newsletter continues to be distributed ever further afield to a highly targeted audience and our extended reach means that ServicedApartmentNews.com grows while many others contract. Equally exciting is our growth offline where George, and Natalie Taylor and her team, have been breaking records virtually every month.
We have come a long way in a relatively short period, which is why this is one of the most exciting jobs around – it’s a tremendous honour to take on the task of working with so many talented teams to help keep your strategy on track. As our journey continues we will remain an ambitious team, producing ambitious products for an ambitious audience, and look for some exciting developments in 2015.
Try it now, if you haven’t already. You will be pleasantly surprised.
Wishing you the best of season festivities.
Piers Brown
piers@servicedapartmentnews.com
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