A growing attraction

Staycity’s appointment of former Prezzo CFO Wayne Arthur as chief financial officer is a significant one – Prezzo, like Staycity, has experienced rapid growth. Founded in 2004, it now has more than 180 restaurants across the UK, and launched in Ireland in 2016. Arthur’s experience of speedy expansion will be valuable, as will the hospitality knowledge gained in another former role, at Premier Inn. Here he held a number of positions including financial controller, head of trading – responsible for revenue management and pricing, strategic planning director, and three years as finance director for the UK business.

The influx of big hitters is only going to increase as the sector grows and I think we will see significant M&A activity over the next couple of years, with serviced apartments becoming a very attractive sector to work in.