A decade of extended stay in Europe

A major arrival

Louvre Hotel Group's launch of an aparthotel brand marks the arrival not only of a new player in the extended stay space, but of a well financed operator with global ambition.

A decade of extended stay in Europe

Coming of age

When we launched Serviced Apartment News back in 2013, it’s fair to say the extended stay sector was firmly placed in the “niche” bracket, with little consumer recognition outside the business travel community and a limited level of investor awareness.

A decade of extended stay in Europe

Flexibility is the key

It's clear that the businesses who will come out of the pandemic in the best shape are the those who are flexible enough to quickly adapt to meet customer needs.

A decade of extended stay in Europe

Confined to Quarters

• Following the demise of BridgeStreet, one of the biggest names in the serviced apartment sector, late last year, now it is the turn of one of the highest profile companies in the coliving space to run in to trouble.

A decade of extended stay in Europe

Starting the new year with a bang

We're just two weeks in to the new year and despite the obvious short-term difficulties we are all facing, the strength of our industry has been amply demonstrated by two major UK deals which have made the news this week.

A decade of extended stay in Europe

No time for complacency

Awareness of serviced apartments and aparthotels has come on so far over the last 10 years from all quarters - consumer, investor and developer - that it's easy to become complacent and take it for granted that everyone knows exactly what the industry does and how it works.

A decade of extended stay in Europe

A vital age

I find it astonishing that the planners at Elmbridge council in Surrey have turned down an application for a for a senior living development in Walton-on-Thames on the grounds that elderly people do not bring “vitality” to town centres.

A decade of extended stay in Europe

Don't let coliving become the next timeshare

The perception of coliving is becoming something of an issue for those who are advocating the model as not only an alternative form of temporary accommodation but also an innovative way to help address the housing shortage in the UK and beyond.

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